WASHINGTON, February 11, 2010 – Broadband Census News LLC on Thursday released, for FREE, the full-length video of the Broadband Breakfast Club event on February 9, 2010: “Setting the Table for the National Broadband Plan: Collecting and Using Broadband Data.”
The event is available on BroadbandBreakfast.com at the following link.
The event featured a keynote speech by Paul de Sa, Chief, Office of Strategic Planning and Policy Analysis, Federal Communications Commission. Following de Sa’s remarks, he joined a panel with other educational experts including:
Jeff Campbell, Senior Director, Technology and Trade Policy of Global Policy and Government Affairs, Cisco Systems
Michelle Connolly, Associate Professor of Economics, Duke University; former Chief Economist, Federal Communications Commission
John Horrigan, Director, Consumer Research, Omnibus Broadband Initiative, Federal Communications Commission
Brian Webster, WirelessMapping.com
Enhanced “Take Rate” Census Block Calculations for US Broadband
Newly published paper describes enhanced methodology to calculate broadband “Take Rate” at census block resolution strengthening data driven marketing programs and applications to the American Recovery and Reinvestment Act (ARRA) BIP and BTOP stimulus funding programs.
Cooperstown, NY (PRWEB) November 30, 2009 -- Brian Webster Consulting and WirelessMapping.Com has published a revised methodology for calculating broadband “take rate” in the United States. Using the enhanced approach described in the newly released whitepaper, entitled “Current Broadband “Take Rate” in the U.S.,” the estimate of the national broadband take rate where broadband services are available stands at 72.9%. When compared to currently accepted industry estimates, this new approach results in a 10% increase in broadband take rate.
Based on these higher take rates, it is possible to reevaluate broadband deployments or expansions to areas that previously may not have been considered financially sustainable based on low household density per square mile. More accurate data and the ability to identify exactly where un-served homes are located leads to better informed deployment strategies and more effective use of funding to address un-served households.
“Combining the enhanced census block broadband take rate with other economic data and trends as input to return-on-investment models and analysis,” noted Haig Sarkissian, Principal Consultant at Wireless 20/20, LLC, “builds additional confidence for investors on the merit of the broadband deployment business case.”
In August of 2009, Brian Webster Consulting teamed with data provider Gadberry Group to design and prototype an approach that provides near address level provision for broadband consumption and take rates.
“Earlier this year we provided several first round applicants with block level demographics, including consumer broadband usage.” said Gadberry Group principal Larry Martin. “Combining these data with innovative analysis techniques has led to this new perspective on broadband take rate.”
“By leveraging our years of mapping experience we help our clients strengthen their business case and go-to-market plans allowing them to present their cases more clearly with images as well as with hard data.” Brian Webster, Principal Consultant added. "With the new insight provided by the census block take rate, business case analysis is further enhanced thereby reducing the risk in the broadband investment and deployment.”
WirelessMapping.Com has been providing wireless and geospatial mapping services for seven years, both with and without accompanying demographic reports that show the number of households covered or passed. Most recently WirelessMapping has been involved in census block level mapping and demographic support services to clients developing applications to the American Recovery and Reinvestment Act (ARRA) stimulus funding through the NTIA BTOP and RUS BIP. Past and current clients include Lockheed Martin, EarthLink, Covad, Federal Engineering, Sprint PCS, ExteNet Systems, Southern California Gas and Electric, Strix, Thunder Bay Telephone Company and BroadbandCensus.com.
ABOUT THE COMPANY
Brian Webster Consulting (and WirelessMapping.Com) were started to fill a need for affordable wireless engineering services for those who cannot justify the cost of hiring full time RF Engineering staff. With over 18-years industry experience, projects are approached with a creative eye and cost-conscious methodology. Services can be provided in just about every discipline, from cellular and PCS to public safety, wireless Internet, WIMAX, municipal wireless, distributed antenna systems (DAS), fiber, BPL and other broadband system technologies. The integration of Geographic Information Systems (GIS) helps present complex information in clear, color diagrams that the end user can use to make actionable business decisions. Our innovative GIS integration capabilities allow unique analysis and presentation of demographic data and market trend data for your service offering areas.
ABOUT THE GABERRY GROUP
The Gadberry Group provides location-based services and information data products, for clients, who demand the most current, accurate, and precise household and population data for their site location analysis. MicroBuild™, Gadberry’s patent-pending product, is unique because only MicroBuild™ uses consumer data at the rooftop level to deliver quarterly household and population counts beginning at the census block level. http://www.gadberry.net/
Mapping and Demographic Support Services for NTIA BTOP and RUS BIP grant-loan applications. Brian Webster Consulting and WirelessMapping.Com Announce Census Block level Mapping and Demographic Support Services to support American Recovery and Reinvestment Act (ARRA) programs through the NTIA BTOP and RUS BIP loan/grant stimulus programs.
Brian Webster Consulting and WirelessMapping.Com Announce Census Block level Mapping and Demographic Support Services to support American Recovery and Reinvestment Act (ARRA) programs through the NTIA BTOP and RUS BIP loan/grant stimulus programs. --
Brian Webster Consulting and WirelessMapping.Com announce a suite of demographic mapping and coverage services specifically designed for Internet providers, state and local governments, non-profit foundations, businesses and others who are preparing NTIA BTOP and RUS BIP grant and loan applications.
The mapping services show broadband DSL, cable, fixed wireless and cellular/PCS service areas. Coverage information is calculated down to the census block level. The blocks can be displayed as "served", "underserved" or "unserved" and categorized as "remote" or "non-remote", and "rural" or "non-rural" as defined by the NTIA/RUS Notice of Funds Availability (NOFA). Graphic displays can include the number of households passed, the percentage of households with access to broadband and the distances between unserved and already-served markets. Information is also available in database and spreadsheet format.
Internet service providers can request maps that clearly show unserved or underserved areas along with calculations to see if their project area meets the requirements for a BTOP or BIP application.
WirelessMapping.Com has been providing wireless and geospatial mapping services for seven years, both with and without accompanying demographic reports that show the number of households covered or passed. Past and current clients include Lockheed Martin, EarthLink, Covad, Federal Engineering, Sprint PCS, ExteNet Systems, Southern California Gas and Electric, Strix, Thunder Bay Telephone Company and BroadbandCensus.com.
Brian Webster, Principal Consultant states "Everyone knows that a picture, or in this case, a map, is worth a thousand words. We help our clients strengthen their grant and loan applications by allowing them to present their cases very clearly with images as well as with hard data. Giving applicants the ability to display their information graphically can make all the difference when it comes to receiving funding. Being able to create answers right down to the census block level is a requirement for the application process".
ABOUT THE COMPANY
Brian Webster Consulting (and WirelessMapping.Com) were started to fill a need for affordable wireless engineering services for those who can not justify the cost of hiring full time RF Engineering staff. With over 18 years industry experience, projects are approached with a creative eye and cost-conscious methodology. Services can be provided in just about every discipline, from cellular and PCS to public safety, wireless Internet, WIMAX, municipal wireless, distributed antenna systems (DAS), fiber, BPL and other broadband system technologies. The integration of Geographic Information Systems (GIS) helps present complex information in clear, color diagrams that the end user can use to make actionable business decisions. Our GIS integration capabilities allow us to include demographic data and market analysis data as overlays for your project service areas.
National Wireless Internet Service Provider (WISP) Mapping Initiative
GERING, NE – February 6, 2009 – Inventive Media, owner and operator of the WISP Directory website (http://www.wispdirectory.com), the most comprehensive list of WISPs (Wireless Internet Service Providers) in the United States, has teamed up with Brian Webster of Wireless Mapping (http://www.wirelessmapping.com) to generate coverage maps showing the total coverage areas for WISPs in the United States.
Brian Webster, owner of Wireless Mapping, commented, “We have had a huge outpouring of support from WISP’s who want to provide their network coverage data. This will make a difference in how the WISP industry is perceived as well as help establish brand awareness with the consumer for this type of broadband delivery.” The coverage area for each WISP is converted to a polygon and added to an interactive Google map available at http://www.wirelessmapping.com/Google%20Maps3.htm . As of February 6, the map covers over 850,000 square miles.
Entries in the WISP Directory include zip codes serviced, customer ratings, independent reviews and WISP Technology used by each WISP. A coverage map showing the total area serviced by WISP operators will also be provided later in the first quarter of 2009. The directory currently has over 1700 verified WISP operators in the United States, and over 180 entries for WISP related businesses.
Matt Larsen, owner of Inventive Media, commented, “For several years, there has been little more than anecdotal evidence of the size and scope of the WISP Industry. Vendors, consultants, operators and government officials have been looking for this kind of information for several years. This is the first time this amount of WISP data has been put together into one public, searchable directory and onto a single map showing the breadth of national coverage by independent WISP operators.”
The WISP Directory site also makes it easier for potential customers to search for WISP operators that can provide broadband Internet services to their home or business.
“WISP operators serve many underserviced areas and can provide equivalent or better services than the telephone or cable companies in those areas. One of the goals of the WISP Directory is to make the connections between customers who want to find a service provider and the WISPs who can deliver the service they want,” said Larsen. “There is an entire industry of independent WISPs providing service to rural and underserved areas, and providing a competitive third option for people who are dissatisfied with the telco or cable Internet providers in their areas. The WISP Directory is here to help put the WISP Industry on the map and show that there are alternatives.”
Inventive Media provides consulting, training and hosting services to the Wireless Internet Service Provider industry. For more information about Inventive Media, visit www.inventivemedia.net.
About Wireless Mapping
Wireless Mapping provides wireless network design and RF engineering services to show the predicted range of wireless systems and the demographics for those areas. For more information about Wireless Mapping, visit www.wirelessmapping.com.